Malaysian government brings in PR firm, will need all the help it can getBenjamin Bland | The Asia File | Saturday, August 15, 2009
The Malaysian government has appointed APCO, a global PR firm, to advise it on how to engage with the public and the media.
When I covered the stock market in London, the appointment of a new PR firm by a troubled company was usually the equivalent of the band on the Titanic striking up a new cheerful tune: they may be hoping to lighten the mood but ultimately the ship's still going down.
[Read the whole sordid story here.]PSST! JUST HEARD A RUMOR THAT HIRING APCO IS GOING TO COST THE RAKYAT A COOL RM20 MILLION. CAN ANYONE CONFIRM THIS?
